Online Marketplace System for Publication Houses

By June 23, 2016

Indian Education sector is expanding with the help of technology. It is enabling to overcome barriers of distance and scale. Many universities, education institutes, publications houses have started using technology  for various processes like Online Admission , Examination and Evaluation System, Question Bank Management.

For Publication House online marketplace of the contents makes easy reachable to the customers. With digital solutions publication houses found a new eye in the expanding of his business. Increase of internet accessibility in culture, students spend most of the time on the connected devices and if publication houses provide learning content digitally which will available through that media, it would be an acceptable and nice things to the students. It would be beneficial for both Students and Publication Houses and Institutes. Following are some features which can be possible through digitization of content.

Study Material on Go

Students can be with his study material during the Travel and learn the notes as whenever they want. They can give online practice tests for his exams and save his time.

Cost

The costs of online desktop publishing are fairly low in consideration to those of print. Granted, one must have access to a networked computer and a decent amount of usable software, but those are things that anyone in the publishing business, print or online, will have to have anyway. The other costs that may come into play are those associated with online access. These will vary depending on your service provider; however, students enrolled in most universities will be provided access (at least while using school computers) for free.

Profits

It remains difficult to make any money off of online publishing. Most publications online right now are free to readers and are merely charging for ad space. However, some are attempting to require subsciptions. Much still seems up in the air in terms of what standard might come out of online publishing –what will work and what will fail. It’s a new medium and people using it are still in the stages of trial and error. See Things to Considerfor more information.

Marketing

Although there are no or few distribution costs for online publishing, it does take a bit of marketing to get people to your site. You must register your publication with as many search engines as possible and, often, this entails a cost. However, if this isn’t done, no one will be able to find your site. This process needs to be given regular attention as your description or focus changes and as new search engines are introduced. Also, other sites that have agreed to link to yours need to be regularly contacted to make sure that link will remain on their site. So, while marketing and distribution might be cheaper for the online publication, it is not without it’s costs especially in terms of labor and time.

Editing

Editing is another plus involved in online publishing. For the most part, editing should and does occur before the new issue goes online. However, we’ve all come across several typos in print documents of any kind that weren’t caught before the publication was sent off to the printer. In online publishing, there is no “final” product. Errors can be corrected in a matter of minutes (or seconds even).

Time

An online publication also requires constant upkeep even in-between issues. Links need to be tested regularly in order to avoid ‘linkrot’. And because editing can be done at any time, there’s a responsibility attached to make sure what needs to be fixed is. Meanwhile, with print, once it’s printed, it’s out of your hands. In addition, deadlines for online publication are merely self imposed. For print, the editors have to take into consideration that the printing itself takes a certain amount of time as does distribution. Therefore, their deadlines are fairly rigid. However, for online publishing, deadlines are good to get the ball going, but the actual publishing can occur at any time without the dependence on the time-frame of another.